Local expertise since 1984.
Équipements et Pièces JCL has been supporting customers throughout the region with their agricultural, forestry, industrial, commercial and residential projects for more than 40 years.
Based in Normandin, in the Lac-Saint-Jean region, our company has grown over the years around a few simple but important principles: staying close to our customers, understanding our region, relying on the expertise of our team, and providing service our customers can count on.
Today, JCL is proud to be an authorized Kubota dealer, offering our customers the strength of a global brand with the service of a local team.
We support our customers with the sales, parts, maintenance and repair of tractors, excavators, compact loaders and a wide range of specialized equipment.
JCL’s story began in 1984, when Jean-Claude Imbeault and Léger Marceau founded the company in Normandin.
Through their hard work and close relationship with customers, JCL quickly built a strong reputation throughout the region.
In 1999, ownership was passed on to a group of company employees: Mario Baril, Luc Marois, Lynda Simard and Sylvain Vallée. This new team continued to grow JCL while developing several important product lines and business partnerships. Over the years, the company strengthened its relationship with Kubota, which became a central part of its operations.
In 2026, Équipements et Pièces JCL began a new chapter in its history with its acquisition by Groupe Maison de l’Auto, a third-generation family business with a strong presence in the Upper Lac-Saint-Jean area through its eight locations.
Under the leadership of Emmanuelle Verreault, this new chapter is part of a clear commitment to continue supporting regional development while preserving what has made JCL successful since 1984.
Ms. Verreault also emphasizes the importance of local businesses in a region like ours:
“Here, businesses are more than just service locations. They are places of trust and important points of reference within the community. Customers are not simply shopping for a product; they are building a relationship. It is our responsibility to preserve that closeness and to continue serving our customers to the highest standards.
The expertise of our team, our close relationship with customers and our knowledge of the market remain at the heart of our priorities. At the same time, we are committed to gradually modernizing the way we work, our facilities, our tools and the overall customer experience.”
The goal is not to change JCL’s DNA. It is to help it evolve.
At JCL, we believe great service starts with people.
Our sales advisors, technicians, parts specialists and team members understand the realities of our customers because they understand the region we serve.
Whether you are purchasing new equipment, looking for a part, scheduling maintenance or repairs, or simply looking for the right advice, our commitment remains the same: to be there before, during and after the sale.
Because at the end of the day, our reputation is built on more than the equipment we sell.
It is built on the trust our customers have placed in us since 1984.
JCL: The strength of a global brand. The service of a local team.
Call us at (418) 274-3372 or come by today and
experience our superior service and selection! We
look forward to serving you!
